“Uniting Against Discrimination: Concacaf Launches Second Iteration of ‘What’s Wrong is Wrong’ Campaign
Promoting Equality, Inclusivity, and Respect in Football Across the Region
(Miami, FL = Wongeol Jeong) Concacaf, the governing body for football in North and Central America and the Caribbean, is once again taking a strong stand against discrimination with the launch of the second iteration of its highly impactful “What’s Wrong is Wrong” (WWIW) anti-discrimination campaign. This initiative aims to promote equality, inclusivity, and respect in football across the region, fostering a safe and welcoming environment for all individuals involved in the game.
Building upon the success of the inaugural campaign, which focused on discouraging derogatory chants in stadiums, the second iteration of “What’s Wrong is Wrong” seeks to combat discrimination of any form within the beautiful game. The campaign will utilize a series of creative videos to highlight to fans that offensive language heard in stadiums would not be acceptable anywhere else in society and, therefore, has no place in football. The message is simple: if it is wrong in other settings, then it is wrong in the stadium as well.
With a summer filled with Concacaf men’s national team football, including the highly anticipated Concacaf Nations League Finals and the 2023 Concacaf Gold Cup, the Confederation is taking a strong stance through this campaign. Concacaf President and FIFA Vice President, Victor Montagliani, emphasized the importance of the initiative, stating, “Football is about passion and joy, and it is a sport that belongs to everyone. This campaign makes it very clear that discrimination has no place in our game, and it has a simple message at its heart: if you wouldn’t say or shout something at home, at a youth match, or in other environments, then don’t do so in the stadium. There is plenty of room to be passionate, loud, and partisan – all things we love and enjoy about the game – and to do so in a way that includes all communities.”
To ensure the success of the “What’s Wrong is Wrong” campaign, Concacaf will work closely with various stakeholders, including member associations, clubs, players, fans, and corporate partners. By fostering a united front against discrimination, the Confederation aims to create a lasting impact on the soccer community.
Concacaf will utilize its extensive network and digital platforms to raise awareness about the importance of inclusivity and equality. Through engaging content, inspiring stories, and powerful messaging, the campaign aims to foster a collective commitment to eradicating discrimination from the soccer community. By harnessing the power of social media, the Confederation will engage fans and stakeholders, encouraging them to join the movement and promote positive change.
As the campaign unfolds, Concacaf hopes to inspire individuals across the region to embrace the values of equality, inclusivity, and respect both on and off the field. By challenging discriminatory behavior and creating a safe environment for all participants, the “What’s Wrong is Wrong” campaign aims to leave a lasting legacy, fostering a new era of football that celebrates diversity and unity.
In conclusion, Concacaf’s second iteration of the “What’s Wrong is Wrong” anti-discrimination campaign demonstrates the Confederation’s unwavering commitment to combatting discrimination in football. Through collaboration with stakeholders and the use of powerful messaging, this campaign aims to create a positive and inclusive environment for all individuals involved in the game. By promoting the values of equality and respect, Concacaf seeks to inspire fans and stakeholders to be agents of change, ensuring that football remains a sport for everyone.
